Emilia Romagna
Institute for Artistic, Cultural and Natural Heritage (IBC)
AdriaMuse encourages integration of tourist and cultural events.
AdriaMuse encourages integration of tourist and cultural events
In the AdriaMuse project IBC coordinates WP4 (Harmonising the strategy, developing common methodology and tools) with the aim of encouraging integration of tourist events not related to culture, and activities organized by museums and cultural institutions. It is a double objective; on the one hand defining new strategies to attract tourists that otherwise are not cultural event goers, but visit sports and music events, various other events such as local fairs, and on the other hand making museums attractive for those tourists who are regular museum goers.
The activity of IBC starts with the good practice analysis of museums beyond their walls in order to define a set of standards and recommendations for cultural and tourist workers that will be presented through workshops, seminars, publications and websites. Among other things, IBC collaborates with project partners in the realization of all activities foreseen by AdriaMuse, using their own competencies and experience in planning cultural events.
http://www.ibc.regione.emilia-romagna.it/wcm/ibc/pagine/01chi_inglese.htm
A unique Institute in Italy
Museum pictures of history and specific qualities of the area
Museums with a quality label
AdriaMuse encourages integration of tourist and cultural events
The European Union is made up of 27 Member States who have decided to gradually link together their know- how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders.
