The project was presented by Vladimir Torbica, head of the Administrative Department for culture of the Istrian Region, Enzo Finocchiaro, representative of the lead project partner, Province of Rimini, and Laura Carlini, head of the Department Museums and cultural heritage at IBC as project partner (Institute for artistic, cultural and natural heritage of the Emilia-Romagna Region). Within the project, the project partners will organize pilot-actions and present events ‘beyond museum walls’. On behalf of the Istrian Region, these activities were presented by Gracijano Kešac, director of the Historical and maritime museum of Istria, and Ketrin Miličević Mijošek, director of the Lapidarium Museum. Gracijano Kešac presented the visual identity of Museum and the communication strategy, while Ketrin Milićević Mijošek presented the Festival of visual arts 'Arterija' as one of the events within the project action 'Museums beyond their walls'.